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Recent Post

Why You Need Professional SEO Services

SEO

No matter how well-constructed you think your website is, it remains invisible unless you promote it through any of the major online marketing channels. One example of online marketing channel that you sure have heard of at least ones is search engine, of which the most prominent is Google. Ranking on search engines like Google can help establish a strong and lasting presence for your website.

The problem is that ranking on search engine doesn’t come easy. It takes a lot of work just to appear on the first five search results pages. Thankfully, you don’t have to go through the hard part of the process yourself. A digital marketing company like Esteem Media can do that for you. They are fully equipped with the necessary resources for optimising websites to rank high on search engines. This method of sequestering presence on search engines is called search engine optimisation, and here are some of the apparent reasons why you should invest in it.

Cheaper than Traditional Marketing

With the ROI you can gain from SEO, you can kiss your flyers and billboards goodbye for good. You might even pull out all your TV and radio ads to save money. Enough spending almost half your company’s revenue on a marketing strategy that drives no more than a few sure-fire sales. It’s time to go with a method that produces great results at a low cost. It’s very obvious why SEO is not as expensive as conventional marketing techniques. First and foremost, everything is digital, and second, SEO companies don’t charge as much as TV stations and publications do.

It’s Easier than Ever to Attract Organic Traffic

There was once a time when Google and other search engines have little to no control of the relevance of the results they produce for each search. This made searching quite difficult since you can’t immediately trust the first results you see. Before Google’s credibility started dwindling, they tried to improve their algorithms to pluck out illegal rankers and present only the highest quality and most relevant ones. That’s when they started to regain people’s trust. Therefore, if you make it to the top of search results, there’s a high percentage guarantee that whoever is searching for information related to your business and happens to bump into your website is going to visit you.

You Don’t Have to Do It Yourself

As previously mentioned, there are digital marketing companies you can turn to for your SEO needs. You can let them do all the hard work while you concentrate on what you do best—your business. After all, you will most likely fail if you assume the obligation, considering the fact that this isn’t covered by your field of expertise. Furthermore, a digital marketing company has all the necessary resources, from the different kinds of software for designing and programming websites to content creators and copywriters. You aren’t seriously considering getting yourself all of these technologies and professionals for the sake of SEO, are you?

Your Competitors Are Doing It, Too

With the high cost of marketing, it’s tempting to write off the idea of using SEO and other digital marketing services and just stick to your existing strategy. The problem is that your competitors are already employing SEO themselves and getting increasingly farther ahead of you by the minute. Although traditional marketing can still contribute to your advancement in the race, it’s no longer as effective as digital marketing in giving you the competitive edge you need for a long-lasting presence in the local market.

Centred on Local Audience

Gone are the days when you can only hope the people who look up the kinds of products and services you offer belong to the market you are targeting. Google’s algorithms have evolved to target local markets, which is also why it’s attracting businesses that operate locally as opposed to global brands that already have established presence. You now have a better chance to use your marketing resources more efficiently by targeting only your prospects in highly specific niche market.

Having said all that, SEO is (again) a complex technique that requires vast professional experience. It is not a “one time” solution either, but a continuous process that you need to monitor all the time. Why invest precious resources such as time and effort into something that you can outsource to a certified digital marketing company? It may seem expensive but compared to how much you might need to spend on pooling your own in-house digital marketing team and on purchasing all the necessary equipment, the cost of professional services is completely justifiable.

Interesting Facts About Web Design

Web Design

Web design is one of the very common things that you can see today. Every day thousands of businesses are being started, and hence, there is always a demand for web designers. It is not just for developing a new site web designers are also needed to revamp an existing site.

Web designing is an interesting field where there are a lot of challenges. A lot must be taken into consideration for designing a site for any business. It is not something where you can take some impulsive decisions. In this article, we will see some interesting facts about web designing.

The average attention span

Rather than considering it a fact it is more if a bitter truth that we need to accept. The average attention span of the people who are visiting the site is just 8 to 12 seconds. The worst part is that even the goldfish has a longer attention span. To make people stay in a particular site for more than that is definitely a difficult task.

Mobile factor

There is a reason why people insist on developing websites that are mobile optimized. It is because more than two-thirds of the visits to a site come from the mobile platform. Smartphones have a huge part to play in the revolution of the digital world.

The importance of blog

blog

 

There are a lot of reasons why people give so much importance to blogs. But the main reason is that 7 out of 10 consumers find a particular company or an organization through blogs. Hence not giving the required importance to blogs will end up losing some potential clients or customers.

Menu matters

When you are designing the website, make sure that the menu option is very visible. It is because more than 50% of the referral visitors go to the menu option to know more about the organization. If the navigation is not proper, there are good possibilities that the visitor might leave the site immediately.

Google searches

Google searches

We all know that Google has the ultimate dominance when it comes to search engines. You will be really stunned by the number of searches that are happening in Google on a daily basis. Daily Google answers almost 2.9 billion searches. This is the reason why you should narrow down to the right keywords.

The importance of video

Rather than having an image, it is always better to have a video on your site. It is because nearly 73% of the visitors are influenced by video and we all know that through a video we will be able to convey the information in a better way.

The decision making time

Earlier, we saw about attention span, and it is something unbelievable. If you thought that was the worst, then this will devastate you forever. A normal person takes just 0.5 seconds to judge the site. Hence it is mandatory to go that extra mile to attain perfection and make engaging sites for any business.

Essential Skills of a Web Designer

Web Designer

After the boom of the internet and digital marketing, the demand for web designers has increased drastically. There was a time when have a website was considered a luxurious thing. But now it is the other way. Having a website for your business has become mandatory. It is because in today’s situation, having a strong digital presence has become important to make it big among the competition. If you are being lethargic about it, there are good possibilities that you might lose some potential customers. In this article, we will see some of the essential skills of a web designer.

Visual design

Visual design

It is obvious that one needs to have the proper design knowledge to become a good web designer. But visual design focuses on digital products, and it is entirely different. Considering this case, the design principles play a very important role in determining the visual appeal and the feel of the website. They can vary according to various parameters that are considered. Visual Design is an opportunity to create new designs by experimenting with various options to come up with exceptional designs.

UX

UX refers to user experience. User experience is the feeling that the site renders to the person who is visiting the site. If you want the websites to have good user experience, the most important thing that you need to do is approach the site from the user’s or the visitor’s perspective. By doing that you will have a better picture of what needs to be done. It is also important to do the necessary research and keep up with the trends so that the design will live up to the expectations of the audience.

Design software

You might the most creative person, but to implement your creativity to come up with the product, you need to know the software. There are certain tools that are being used by almost all designers. Some of them include Adobe Photoshop, Illustrator, and sketch. These are some of the mandatory design software that you need to know to become a good web designer.

Design software

 

HTML

If you are a person, who has thought that, it is not necessary for the web designer to know to code you are terribly wrong. In the current situation, coding is also a necessary skill for web design. But web design coding is not very complex when compared to general coding. HTML is the language is the one that is used to put content on the web page. It is through HTML you have to convert normal words into headers, footers and paragraphs.

HTML

Market understanding

This is one of the important skills set that a web designer should have. Before designing any website, the designer should understand how the market in that particular is functioning. Understanding the market will give a clear picture of how to design the site. If the designer is lagging in this particular area, the site will not meet the required demands.

Dos and Don’ts of Web Design

Web Design

There are no second thoughts on the fact that a properly designed website is one of the most valuable assets for any business. It is because your website is the face of the business in the digital world. It is important to have a proper website so that you can increase the revenue, and you can have a strong presence on the web.

It is not enough to know what are the things that have to be done to design a proper website, it is also necessary to know what are the things that one should not be done. In this article, we will see in detail the dos and don’ts of web design.

The dos

Design for the target audience

One of the important things that has to be done while designing a site is to design the site according to the target audience. The target audience will differ from business to business. Hence it is necessary to do the proper research to zero down to the audience. By viewing the site from the audience point of view, you will be able to bring better designs.

Be SEO friendly

SEO friendly

SEO means search engine optimization. It is the process by which the search engines rank the sites based on various parameters. There are a lot of parameters that are considered by the search engine to position the site in the search engine results. So make it a point to go through the guidelines of how to design a site that is SEO friendly and design it accordingly. The ranking in the site is very important, and hence more importance should be given to this particular site.

Now we shall see the don’ts of web design

Not giving importance to content

This is one of the common mistakes that is being done when it comes to web design. Content on the website is one of the things that needs be given a lot of importance. If the visitor starts to read and find it irrelevant or not good enough, there are good possibilities that you might lose a customer. So do not take content easily give the required importance.

Bad UI and UX

UI refers to User Interface, and UX refers to User Experience. No matter how good is your product or your service if your site has a bad UI and UX, your business will not reach as many people as you want. It will also decrease the dwell time that will impact the ranking on the website in the search engine results. Hence make it a point to have an engaging UI and UX in your website.

Not being mobile friendly

If your site is not mobile friendly, that is one of the stupidest things that you can do in your business. It is because more than 70% of the viewers of the site view it in the mobile platform. If your site is not optimized for mobile platforms, you will definitely lose a lot of potential customers.

Most Common Web Design Mistakes

Web Design

Gone are the days when websites were considered to be yet another thing that you need to have for a business. But now even the simplest mistakes in your website will affect the business in a huge way. Even though people take a lot of effort to make the perfect websites, they are humans at the end of the day, and there are some common mistakes that are being done. In this article, we will see some of the most common mistakes in web design.

Too much information on the home page

Providing too much information on the common page is one of the common mistakes that people do. This happened because the business people think that by giving a lot of information the visitors can be converted into customers. But that is not the truth. The exact opposite of it will happen. People cannot handle too much information at the very beginning.

Very low information

Too much of anything is bad at the same time; not doing anything is also bad. If you are not providing the visitors with the relevant information, there are good possibilities of losing them. So make it a point to give adequate information so that you can turn them into a potential lead.

Terrible CTA

CTA refers to call to action. CTA plays a very important role when it comes to conversion rate. Having the proper CTA will lure the visitor to at least inquire about the product or the service. If the CTA is not used properly, there will be a considerable decrease in sales and in the conversion rate. CTA is considered to be the gateway for any business. Hence it is essential to capitalize on them.

Poor Use Content

Web-design

When it comes to the digital world, there are no second thoughts about the fact the content is the king. Hence being lethargic is the worst thing that you can do. When you are designing a website for a business, make sure that you hire the services of a proper content developer so that your site will have engaging content that will strike a chord with the audience. Most of the people, for the sake of cost-cutting, are putting out some bad content on their website, which is not going to do any good for their business.

Bad and irrelevant graphics

One of the important factors that will contribute to the visual appeal of the site is the graphics that are being used. The graphics should be in such a way that it conveys what your product or your service is all about. That is the reason why you should hire the services of a good graphic designer to will do justice for the role. If you are compromising on the quality when it comes to graphic, it will definitely have a bad impact on the business.

 

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