No matter how well-constructed you think your website is, it remains invisible unless you promote it through any of the major online marketing channels. One example of online marketing channel that you sure have heard of at least ones is search engine, of which the most prominent is Google. Ranking on search engines like Google can help establish a strong and lasting presence for your website.
The problem is that ranking on search engine doesn’t come easy. It takes a lot of work just to appear on the first five search results pages. Thankfully, you don’t have to go through the hard part of the process yourself. A digital marketing company like Esteem Media can do that for you. They are fully equipped with the necessary resources for optimising websites to rank high on search engines. This method of sequestering presence on search engines is called search engine optimisation, and here are some of the apparent reasons why you should invest in it.
Cheaper than Traditional Marketing
With the ROI you can gain from SEO, you can kiss your flyers and billboards goodbye for good. You might even pull out all your TV and radio ads to save money. Enough spending almost half your company’s revenue on a marketing strategy that drives no more than a few sure-fire sales. It’s time to go with a method that produces great results at a low cost. It’s very obvious why SEO is not as expensive as conventional marketing techniques. First and foremost, everything is digital, and second, SEO companies don’t charge as much as TV stations and publications do.
It’s Easier than Ever to Attract Organic Traffic
There was once a time when Google and other search engines have little to no control of the relevance of the results they produce for each search. This made searching quite difficult since you can’t immediately trust the first results you see. Before Google’s credibility started dwindling, they tried to improve their algorithms to pluck out illegal rankers and present only the highest quality and most relevant ones. That’s when they started to regain people’s trust. Therefore, if you make it to the top of search results, there’s a high percentage guarantee that whoever is searching for information related to your business and happens to bump into your website is going to visit you.
You Don’t Have to Do It Yourself
As previously mentioned, there are digital marketing companies you can turn to for your SEO needs. You can let them do all the hard work while you concentrate on what you do best—your business. After all, you will most likely fail if you assume the obligation, considering the fact that this isn’t covered by your field of expertise. Furthermore, a digital marketing company has all the necessary resources, from the different kinds of software for designing and programming websites to content creators and copywriters. You aren’t seriously considering getting yourself all of these technologies and professionals for the sake of SEO, are you?
Your Competitors Are Doing It, Too
With the high cost of marketing, it’s tempting to write off the idea of using SEO and other digital marketing services and just stick to your existing strategy. The problem is that your competitors are already employing SEO themselves and getting increasingly farther ahead of you by the minute. Although traditional marketing can still contribute to your advancement in the race, it’s no longer as effective as digital marketing in giving you the competitive edge you need for a long-lasting presence in the local market.
Centred on Local Audience
Gone are the days when you can only hope the people who look up the kinds of products and services you offer belong to the market you are targeting. Google’s algorithms have evolved to target local markets, which is also why it’s attracting businesses that operate locally as opposed to global brands that already have established presence. You now have a better chance to use your marketing resources more efficiently by targeting only your prospects in highly specific niche market.
Having said all that, SEO is (again) a complex technique that requires vast professional experience. It is not a “one time” solution either, but a continuous process that you need to monitor all the time. Why invest precious resources such as time and effort into something that you can outsource to a certified digital marketing company? It may seem expensive but compared to how much you might need to spend on pooling your own in-house digital marketing team and on purchasing all the necessary equipment, the cost of professional services is completely justifiable.